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Services Marketing 7th Edition By Christopher Lovelock
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Slide 2: Theory Of Surprise: Part 1, By James J. Wirtz Slide 3
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Service Marketing Lovelock Chapter 11 Ppt
Product Elements (Chapter 3) Place And Time (Chapter 4) Price And Other User Outlays (Chapter 5) Promotion And Education (Chapter 6) Process (Chapter 8) Physical Environment (Chapter 10) People (Chapter 11) Productivity And Quality (Chapter 14) Fig 1.9 Working In Unison: The 8Ps Of Serv 6th, 2024
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1. MARKETING 1.1 DEFINITION OF MARKETING: Marketing
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